Ad Revenue Calculator

Estimate your website ad revenue from pageviews and RPM. Free, instant, no signup.

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Formula: Revenue = (Pageviews ÷ 1,000) × RPM
  • RPM = Revenue per 1,000 pageviews
  • Pageviews = Number of page impressions in the period

How to use the Ad Revenue Calculator

  1. Enter your values. Fill in the fields with your numbers.
  2. Calculate. Press Calculate to run the ad revenue calculator.
  3. Use the result. Copy the result or try a related tool next.

Why use our Ad Revenue Calculator

Instant results. Enter your figures and the ad revenue calculator returns an answer in seconds.
Free & private. Runs in your browser — no signup, and nothing is sent to a server.
Accurate. Uses standard formulas so you can rely on the numbers.

Free to use — premium coming soon

FREE
  • Unlimited calculations
  • Instant results
  • No signup
PREMIUM
  • Remove ads
  • Save & compare scenarios
  • Export results

About the Ad Revenue Calculator

The Ad Revenue Calculator estimates how much money a website, blog, or app can earn from display advertising based on three numbers you control: your monthly pageviews, the number of ad units shown per page, and either your CPM (what advertisers pay per 1,000 impressions) or your RPM (what you actually earn per 1,000 pageviews). It turns those inputs into a projected earnings figure so you can sanity-check a niche, model a traffic goal, or compare two monetization setups before you commit to building anything.

Use it whenever you need a quick revenue ballpark instead of a spreadsheet. Bloggers planning a new site can test whether a topic is worth pursuing, since RPM swings enormously by niche: general entertainment and lifestyle sites often sit around $1-$3 RPM, while finance, tech, and health content frequently reaches $10-$40 and insurance or legal keywords can run higher. Creators negotiating direct sponsorships can work backwards from a CPM offer, and existing publishers can model what doubling traffic or adding a second ad unit would do to monthly income.

Under the hood the math is simple and transparent. With CPM, revenue equals pageviews multiplied by ads per page multiplied by CPM, divided by 1,000, because impressions are pageviews times ad units. With RPM, revenue is just pageviews multiplied by RPM divided by 1,000, since RPM already folds in every ad slot and the network's commission. The calculator runs both relationships instantly in your browser, so you can flip between an advertiser-side CPM view and a publisher-side RPM view without re-entering anything.

Treat every result as a directional estimate, not a payout guarantee. Real ad earnings depend on visitor country, seasonality, ad viewability, click-through rates, fill rate, and the cut your ad network takes, none of which a calculator can know in advance. Because all calculations happen locally in your browser, your traffic figures and revenue numbers are never uploaded, stored, or shared, so you can model private projects and confidential ad rates safely.

Frequently asked questions

What is the difference between CPM and RPM in this calculator?

CPM is what an advertiser pays per 1,000 ad impressions, while RPM is what you, the publisher, actually earn per 1,000 pageviews after the network's cut and across all ad units on the page. If you enter CPM you also need ads-per-page; if you enter RPM, that figure already accounts for every ad slot.

How do I calculate ad revenue from pageviews?

Multiply your pageviews by your RPM and divide by 1,000. For example, 50,000 pageviews at a $6 RPM gives $300 per month. With CPM instead, multiply pageviews by ads-per-page by CPM, then divide by 1,000.

What RPM or CPM should I enter if I don't know mine yet?

Use a niche benchmark as a starting point: roughly $1-$3 for general lifestyle and entertainment content, $5-$15 for tech or higher-intent topics, and $15-$40+ for finance, health, or insurance, with Tier-1 traffic (US, UK, Canada, Australia) at the upper end. Replace it with your own number once you have live data.

Are these revenue estimates accurate?

They are directional, not guaranteed. Actual earnings shift with visitor location, season, ad viewability, fill rate, click-through, and network commission, so use the result to compare scenarios rather than to forecast an exact payout.

Is my traffic and revenue data kept private?

Yes. Every calculation runs entirely in your browser, so your pageview counts, ad rates, and earnings estimates are never sent to a server, stored, or shared.

From our blog

How to Calculate What Any Appliance Actually Costs to Run

By the Super Simple Digital Tools Team · Updated June 2026

Your electricity bill is really just one number measured over and over: the kilowatt-hour. A kilowatt-hour is what you use when a 1,000-watt device runs for one hour. Everything on your bill, the fridge, the dryer, the always-on router, gets boiled down to how many of those kWh it consumed, multiplied by a price. Once you understand that single unit, the cost of any appliance stops being a mystery and becomes a quick multiplication you can do in seconds.

Start by finding three numbers. First, wattage, which is usually printed on the appliance's nameplate, sticker, or in the manual; if you only see amps and volts, multiply them together (a 10-amp device on a 120-volt circuit is 1,200 watts). Second, the hours it runs in a typical day. Third, your rate per kWh, copied from your utility bill. With those three values the calculator handles the conversions, but it helps to know what it's doing under the hood.

The formula has two steps. Convert watts to kilowatts by dividing by 1,000, then multiply by hours to get energy used: a 1,500-watt heater for 8 hours is 1.5 kW x 8 = 12 kWh. Then multiply energy by your rate to get cost: 12 kWh x $0.17 = $2.04 per day. From there, scaling up is easy: multiply by 30 for a monthly estimate (about $61) or by 365 for the yearly figure (about $745). The same two steps work for a phone charger or a hot tub.

The biggest source of error isn't the math, it's the wattage assumption. Listed wattage is the maximum a device can draw, but many appliances don't run flat-out the whole time. A refrigerator's compressor cycles on and off, an air conditioner modulates, and a washing machine only heats water during part of its cycle. For these, your real-world cost is lower than a constant-wattage estimate, so treat such results as a sensible upper bound rather than an exact number.

To turn estimates into action, focus on the two levers you control: wattage and time. A device that's both high-wattage and runs for many hours, such as electric heating, water heating, or an EV charger, dominates your bill, so even small efficiency gains there pay off. Low-wattage gadgets matter mostly in aggregate through standby power, which can quietly add up across a whole house. Pricing each one with the calculator shows you exactly which battles are worth fighting.

  • Read your rate straight off the bill and include per-kWh delivery and supply charges, not just the advertised rate, for a truer cost.
  • For cycling appliances like fridges and ACs, treat the calculator's number as a maximum and expect your real cost to be somewhat lower.
  • Borrow or buy a plug-in energy monitor (around $25 to $50) to measure a device's actual watts instead of guessing from the label.
  • If you're on a time-of-use plan, run high-wattage devices during off-peak hours and re-run the calculation with the off-peak rate to see the savings.

Read the full guide →

Tool by the Super Simple Digital Tools Team. Reviewed by our editorial team. Free to use, no signup required.

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